Question 1

What is Brutal Copy?

Accepted Answer

Brutal Copy is an AI-powered copywriting tool that analyzes your marketing text, gives it a score out of 100 (the Brutal Score), detects clichés and fluff, and instantly rewrites it into 3 high-converting variations using proven copywriting frameworks.

Question 2

How does the Brutal Score work?

Accepted Answer

The Brutal Score rates your copy from 0 to 100 across 5 dimensions: Hook Power, Clarity, CTA Strength, Originality, and Platform Fit. It also applies Hormozi's Value Equation to measure perceived value. The higher the score, the more likely your copy converts.

Question 3

Which platforms does Brutal Copy support?

Accepted Answer

Brutal Copy is optimized for Facebook & Instagram posts, LinkedIn content, X/Twitter threads, and email marketing campaigns. Each platform has specific rules for tone, length, and formatting.

Question 4

Is Brutal Copy free to use?

Accepted Answer

Yes! You can try 1 analysis completely free without signing up. Create a free account to get 5 analyses. After that, the Pro plan costs $9 for 50 analyses, and the Expert plan is $24 for 1,000 analyses with extended input limits.

Question 5

What copywriting frameworks does Brutal Copy use?

Accepted Answer

Brutal Copy generates 3 variations using: (1) Hormozi's Value Equation — quick-win, high-value copy, (2) Aggressive Empathy (PAS framework by Sabri Suby) — problem-agitate-solve approach, and (3) Calm Authority (inspired by Iman Gadzhi) — trust-building, expert-positioning copy.

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